Tropicana’s Ad Fixture Powered By 2,500 Oranges

In an effort to showcase the power of citrus, Tropicana, along with Unit9 and DDB created an electric billboard that completely powered by oranges. 2,500 oranges are attached to two big slabs of wood fitted with spikes of zinc and copper. The electrical current powering the lit font that reads “Energie Naturelle” is powered by the acidic juice of the oranges dissolved the metals, causing their electrons to react with each other and create an electrical current. [AdFreak]

Glad someone’s science fair project from 10 years ago is coming to fruition now as a campaign for Tropicana:

More content

Eating Out
Jack in the Box Is Going Full Philly With A New Burger And Cheesesteak
Jack in the Box is giving its menu a Philly-inspired detour with two new limited-time sandwiches: the Philly-Style Bonus Jack and Philly Cheesesteak. The Philly-Style…
,
Products
We Tried Every Roy Choi ‘Good & Gather’ Snack—Here’s What We Loved
Not only did we interview Roy Choi about his recent snack line launch with Target’s Good & Gather in-house brand, but we also received an…
,
Eating Out
Michelin-Star Chef Could Serve Jail Time For Serving Ants
Joseph Lidgerwood, a celebrity chef and former contestant on the Netflix cooking show Culinary Class Wars, is waiting to find out if he’ll have to…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox