Dunkin’ Beats Starbucks In Race To Launch Oatmilk Nationwide
Over the past few years, oatmilk has emerged as one of the top-tier vegan milk alternatives. Renowned for its texture and sweetness, brands like Oatly! have taken off and spread like wildfire across the nation.
As oatmilk’s hype is continuing to grow, many fast food chains are starting to incorporate it into their drinks, including Dunkin’ and Starbucks. Both began testing the plant-based alternative earlier this year, but it was Dunkin’ who beat out Starbucks to launching oatmilk drinks nationwide.
Dunkin’ has teamed up with Planet Oat, a major oatmilk brand from food conglomerate HP Hood LLC, to make their nationwide launch happen. Starting today, customers can select oatmilk in place of almondmilk, milk, or cream as a creamer for their coffee drinks, including frozen ones. An additional upcharge may apply to that substitution.
An official Oatmilk Latte has also been added to Dunkin’s lineup as part of the launch.
Oatmilk had started to test in California for Dunkin’ in January 2020, at the same time Starbucks began serving up oatmilk drinks at 1,300 stores in the Midwest. Starbucks has yet to release oatmilk nationwide, but has expanded its offering to Canada in the interim.
With Dunkin’ oatmilk beating everyone to the national playground, however, it will only be a matter of time before every major coffee chain has an oatmilk alternative available nationwide.
