Jack in the Box Is Dropping Labubu-Inspired Bag Charms for Its 75th Anniversary
Next year is Jack in the Box’s 75th anniversary, and to celebrate, the chain is jumping on the Labubu hype train with the release of Jibbis, its very own limited-edition collectible bag charms.
Jack is dropping four Jibbi collectibles—Spicy, Saucey, Icy, and the rarest of all, The Boss—which look like Labubu-fied Jacks and come in various colors, holding miniature burgers in their hands.
The charms will be included with the Chicken Supreme Munchie Meal, a fan-favorite that was first introduced in 1980 and discontinued in 2004. Along with the charms, it features a double-stacked Chicken Supreme, two tacos, medium curly fries, a drink, and is one of several throwback menu items landing back on menus.
“This anniversary is all about celebrating the fans who’ve made Jack in the Box what it is today,” said Ryan Ostrom, Chief Customer and Digital Officer at Jack in the Box. “For 75 years, we’ve delivered craveable experiences that are anything but ordinary and our fans have loved us for it. They’re the heart of everything we do, and this year we’re giving it back to them bigger than ever, with the return of cult-favorite items, exclusive Jack Pack rewards, and plenty of unexpected moments that are unapologetically Jack.”
The Jabbis are part of a year-long celebration, which not only includes the return of nostalgic menu items, but also unbeatable deals, limited-edition merch, and surprises especially designed for diehard fans.
