Club Crackers Is Betting Big On Hidden Valley Ranch And Extra Butter This Year

Club Crackers is starting the year by leaning hard into two things America clearly can’t quit: ranch and butter.

The brand just announced two new permanent additions rolling out nationwide—Club Minis Hidden Valley Ranch and Club Extra Buttery—both designed to take familiar comfort snacks and nudge them further into indulgence territory.

The ranch move feels especially inevitable. What used to be a dip for veggie trays has quietly become a cultural force, showing up everywhere from wings to pizza to snack aisles. By teaming up with Hidden Valley, Club is folding that tangy, herby flavor into its bite-sized Minis format—small, snackable crackers meant for grazing, sharing, and casual hangouts where the food disappears faster than anyone admits.

Then there’s butter. Or rather, more butter.

Club Extra Buttery builds on the cracker’s already flaky, rich profile and turns the dial up. It’s still the same familiar Club base, just louder and designed for people who already liked the buttery part and simply wanted an exclamation on that declaration. Think movie nights, quick cheese pairings, or eating them straight out of the box without apology.

To lean into that movie-night energy, Club is also offering a limited-time promo: buy two boxes of Extra Buttery crackers and you’ll get a code for a free Fandango At Home rental.

Both Club Minis Hidden Valley Ranch and Club Extra Buttery are hitting shelves starting this month, with wider availability expected by spring. Prices are in line with the rest of the Club lineup.