Natty Light Turns Lawn Mowing Into A Workout With Its ‘Treadmower’

Natural Light Beer is bringing the “joy of moving the lawn” indoors with a first-of-its-kind turfed treadmill.

Dubbed the Treadmower, it features a custom mower deck, handle, and immersive screen that turns into a never-ending lawn. Sounds like a suburban dad’s dream.

“There’s nothing like the smell of fresh-cut grass and an ice-cold Natty in your hand after a perfect mow. But winter shuts down the lawn, and that’s where the Treadmower comes in.” said Krystyn Stowe, Head of Marketing Busch Family & Natural Family, Anheuser-Busch. “The garage is where our fans feel most at home—no fluorescent lights, no crowds—just uninterrupted mowing glory and a cold beer within reach. Some things, like a perfect cut and a Natty, shouldn’t have a season.”

Natural Light knows its consumers love to hang out in the garage, hence their Garageflage drop late last year.

One lucky Natty fan will get the chance to win the Treadmower and earn bragging rights as the only person in America who has one. To enter, check out Natural Light’s social media now through January 28.