Taco Bell Turned Its Menu Into Tiny Collectibles You Can Actually Build
Taco Bell wants you to know it’s okay to play with your food.
The fast food chain has teamed with MGA’s Miniverse to cook up its Make It Mini Taco Bell Collection. The new line transforms Taco Bell signature dishes, like the Crunchwrap Supreme and Mexican Pizza, into hyper-realistic minis.
Just as fans can customize at Taco Bell, each of the eight blind-packaged mystery capsules includes mini ingredients, a step-by-step recipe card, and accessories that let you recreate Taco Bell classics. This line also includes mini sauce packets from Mild to Fire, drinks like Agua Refrescas and Churro Chillers, branded trays, utensils, packaging, and more. The capsule also doubles as a built-in display to showcase your mini menu.
“Our fans engage with the Taco Bell brand in ways that go far beyond the menu,” said Luis Restrepo, Chief Marketing Officer at Taco Bell. “Partnering with MGA’s Miniverse brings our brand to life in a whole new way and gives fans more ways to celebrate their love for Taco Bell by collecting, building, and displaying the iconic menu items they crave.”
As an appetizer to the full launch, a limited quantity of MGA’s Miniverse Make It Mini Taco Bell collection will be made available during @officialminiverse TikTok Live Drops tomorrow (January 13) and February 3. Taco Bell Rewards members will also have the chance to win one of 500 collectibles during the brand’s in-app Tuesday Drop. The entry window is open from 2 PM – 3 PM PT.
The MGA’s Miniverse Make It Mini Taco Bell collection will be available starting March 1 for $10.99-$12.99.
