You’re Pronouncing Sriracha Wrong, and 6 Other Things You Didn’t Know About Rooster Sauce


For being the most popular hot sauce in the world, Sriracha is still a huge mystery. No one really knows where it came from (pho restaurants), no one really knows when it got here (1980s), no one even really knows the correct way to pronounce it (SIR-rotch-ah, not SREE-rotch-ah). Luckily, foodie trivia is interesting for some reason, and the folks at Thrillist decided to compile this list of things you probably didn’t know about Sriracha (but you know, probably actually did).

(Hint: one of them is “You can cook really good food with it.”)

Prepare to have your mind blown.


1. It’s pronounced Sir-Rotch-Ah, not Sree-Rotch-Ah


For those of you who didn’t read the intro. Yeah, you thought I wouldn’t notice, didn’t you?


2. It’s less spicy than a jalapeno.


Jalapenos rate between 2,500 and 5,000 Scovilles; Sriracha weighs in at a wee 2,200.


3. The founder’s Chinese zodiac sign was a rooster.


Thus the logo and our lovely “cock sauce” pseudonym.


4. They make over a ton of the stuff every hour.


So go ahead and drizzle half the bottle all over your microwave mac & cheese. There’s plenty more.


5. They’re making a documentary about it.


Thanks Kickstarter!


6. You can buy the stuff direct and it’s really cheap that way.


$7 for two bottles of sriracha, plus chili garlic paste, plus Sambal Oelek.


7. Apparently you can make really good food with it, according to Thrillist.


I know, crazy right? We had no idea.


Check out six more facts at Thrillist.

Dominique would be a foodie if she had money to pay for food. For now, she gets by just looking at food photography, which results in at least one more starving journalism student every time Instagram breaks down.

In this article:
  • Zack Kitzmiller

    I didn’t realize anyone said SreeRotchaAh. That seems odd.

    • Lauren Sage Hayes

      Thats what I thought. Everyone I have ever met has pronounced it “SIR-rotch-ah”

      • Anonymous

        And I pronounce it Sree-Rach-Ah because that’s how it’s spelled.

        • Zack Kitzmiller

          How do you say “high”, or “champagne”?

          • Dumblescore

            hig-huh &
            eh-berry-bawdy noes dat!

        • yopauly

          How do you pronounce pollo? llama? It’s not English!

          • Amit Jayakar

            Spanish words like pollo and llama use the same alphabet as English. Sriracha, as a Vietnamese word, is converted from Vietnamese script. It thus should have been spelled as SIRacha just as easily because it’s an alphabet conversion from two different systems.

          • yopauly

            I guess my example wasn’t very good. My point was exactly your point. Other languages do not have the same “rules” as English.

          • Thomas Austin

            Pollo and llama use the same language, but the “ll” doesn’t refer to a sound that is in the English language, being somewhere between an English “y” and a breathier version of “y,” depending on the Spanish dialect.

      • Anonymous

        Ditto, never heard anyone anywhere ever pronounce it wrong, weird.

  • AdventureArtist

    Fun fact: It’s a Thai sauce, made by Vietnamese/(Viet-American?) company, for American (and now world) market.

  • Anonymous

    I’ve never heard anybody I know say it incorrectly. This includes the country boys who still say F-oh instead of F-ah. (pho)

    • Charlie Desertly

      Where do all you people live? Everyone I’ve ever heard refer to it has pronounced it “sree-ratcha.”

      • Anonymous

        Columbus Oh oh OH-hio.

        Of course all the people in the beginning of this thread are now saying SREE is correct.

  • Anonymous

    If it was pronounced Sir-Roach-Ah it would be spelled Siroacha. But nope, it’s spelled Sriracha and it’s pronounced Sree-Rach-Ah.

  • Sam Lovelace

    Yep. Everyone I know pronounces it correctly too. Don’t worry, Cock Sauce. We won’t hold Ms. Zamora’s condescension against you. :)

  • Devin McBride

    Try it on Burgers and Pizza. You can thank me later…

  • MrKamikaze

    This condiment is as pervasive as ketchup in our house; love it!

  • yopauly

    I put it on everything. Except sweets and dairy products. Eggs, ramen, salad, sammiches, cheese, burgers, cream soups, yada,yada.

  • Anonymous

    Old fun fact. They were based out of the former Wham-O (frisbee) factory and the local health department used to give tours there as an example of how clean a factory could be.

  • Anonymous

    And it’s used by astronauts on the Space Station!

    • Anonymous

      The Huy fong (rooster) version is made in the USA if I”m not mistaken and a knock off version is made in NYC.

  • fapx3

    I refuse to believe it’s pronounced “sir” racha. Prove it. Show me your evidence. Show me your understanding of Thai.

    Thai: ศรีราชา, Thai pronunciation: [sǐː.rāː.tɕʰāː]
    According to the sauce was named after the city of Si Racha. Si is pronounced “see.” So if anything, we shouldn’t pronounce the first R at all. The first syllable is definitely not pronounced “sir.”

    • Anonymous

      Dominique Zamora is a hack.

      • Anonymous

        You are a nasty one aren’t you?

    • liz

      you seriously just cited wikipedia

  • Guest

    ummm…it’s sauce from Thailand. I’m Thai and it’s pronounced Sri-ra-cha. If you want to get technical, roll your r’s and you’re spot on.

  • Guest

    It’s a sauce from Thailand. I’m Thai and it’s pronounced si-ra-cha. If you want to get technical, roll your r’s and you’re spot on.

  • Anonymous

    “There’s plenty more.”

    No. Actually demand > supply.

    There is a looming Sriracha shortage.

    • Anonymous

      Conspiracy nut.

  • Michael DiMaggio

    Foodbeast is kind of bad at journalism. First they lie about Monkey Style and now they think they speak Thai.

    Talk about negligence. Do your research before you quickly post stuff. So bad…

  • calling all toasters

    It’s pronounced “you have no freaking idea what you are talking about.”

  • ridley

    first… its 5 OTHER things. and im pretty sure none of it is a secret or surprising in any way. fuck off we love our hot sauce.

  • Anonymous

    It’s pronounced “SEE-ruh-cha” with the emphasis on the 1st syllable, not the 2nd syllable as most people say it. Sriracha is actually a small town on the eastern seaboard of Thailand, particularly known for fresh seafood. Local restaurants made a spicy dipping sauce to accompany their dishes, it is known generically to Thais as Sriracha Sauce, and there are dozens of different brands and variations. My understanding is that the “rooster” variety of Sriracha sauce was developed by a Vietnamese immigrant who lived somewhere on the west coast of the US in the early ’80s, and grew his business by selling his sauce to local Asian restaurateurs.
    Regardless of how people pronounce it, or its origins, Sriracha sauce is amazing, delicious stuff!

  • Samantha Derrick

    its sad that Ameriicans are such cowards with hot sauce! around the world this is like water…what americans see as “spicy” is like icy water to everyone else! go try some Calypso sauce…the smell of it makes my mouth water

    • Jane Smith

      It’s just the white ones. Everyone else can handle the heat.

  • Sriraja is Sanskrit word!

    It’s pronounced SEE RAH CHAH, and it was originated in Thailand 80 years ago. Get your fact straight before you make a fool of yourself.

  • Jake

    I’d let Dominique Zamora share some of my “cock sauce”

    • Jane Smith

      Boo. Lame. She doesn’t want it.

  • Shauna Carpenter

    It’s SEE RAH CHA

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