TWIX Goes Bite-Sized With New TWIX Bits

Mini snacks are having a major moment right now, and TWIX his adding to that growing trend with its new TWIX Bits.
Photo: Mars

Mini snacks are having a major moment right now, and TWIX has another thing or two with its new TWIX Bits.

The candy maker is swapping its signature bars for fun-sized options, combining the same creamy chocolate coating and the crunchy cookie goodness into a more snackable form.

This taps into a bigger trend shaping the food industry right now: consumers are craving their favorite snacks with more approachable options. The brand is now the latest to meet this demand as seen with Snickers Ice Cream Minis, KFC mini pot pie, and many others that have launched this year.

TWIX is also tapping Ball brother, and former NBA player LiAngelo Ball, to match the candy’s ball-shaped vibe, before it dunks onto shelves this spring.

So are we all ball for this mini snack era?

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