The Viral Ube Coconut Rolls from King’s Hawaiian Are Back For A Limited-Time

Last June, King’s Hawaiian had a viral moment when it dropped Ube Coconut Sweet Rolls. The limited-time flavor subsequently sold out in under 2 minutes. But now it’s back! 

“We saw the incredible demand for our Ube Coconut Rolls in 2025 when we first unveiled them on our website and they sold out almost instantly,” said Raouf Moussa, CMO at King’s Hawaiian, in a press release. “In that moment, we knew we had something special and were determined to bring them to consumers as quickly as possible.”

@yungfoodbeast Got our hands on the viral @KING’S HAWAIIAN Ube Coconut Rolls that have been SELLING OUT in minutes!! 🚨 Brought some into the office to share with the team! Here's what we thought 🤔 @Reach ♬ Ukulele's tropical and light Hawaiian(1390223) – ishinuki

Available online and at grocery stores nationwide, the buzzed-about bread blends real ube and coconut milk with King’s Hawaiian’s signature sweet rolls, without artificial dyes or high fructose corn syrup.  

You can purchase them in two sizes, a 12-count bag and a two-pack 24-count bag.