YouTube Star David Dobrik Launches A Pizza-Inspired Snack Brand

Photo: Dante Velasquez Jr.
Photo: Dante Velasquez Jr.
Photo: Dante Velasquez Jr.
Photo: Dante Velasquez Jr.
Photo: Dante Velasquez Jr.

David Dobrik’s pizza empire just got a crunchy upgrade. The YouTuber-turned-pizza-mogul is diving headfirst into the snack game with the launch of his newest venture: Doughbrik’s Wavers, a wavy chip line debuting with two flavors that are as chaotic and craveable as late-night cravings themselves—Late Night Pizza and Spicy Pickle.

Teased during the biggest weekend in Indio, the first drop of Wavers will be quietly handed out at invite-only events, giving early tasters a preview of what Dobrik calls his “snack love letter” to pizza and friendship. Made in collaboration with Tastemaker Foods and snack industry vets Adam Cohen and Jerry Bello, the chips feature bold, nostalgic flavors in fun, imperfect shapes—because every bite should hit different.

“I love pizza because I grew up in the suburbs of Chicago, and it was the food that brought all of my friends together,” Dobrik shares. “As a Chicagoan, pizza is a big part of our DNA, and anytime there was a gathering, pizza was involved.”

The limited-edition bags will drop online for pre-order soon, ahead of a wider launch this summer. So if you’ve ever wanted your chips to taste like a leftover slice or a tangy pickle with a kick, Dobrik just made that dream a reality.

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