Chipotle Is Going Full Soccer Mode With Jerseys And BOGOs
Chipotle Mexican Grill is getting ready for the summer of soccer with a limited-edition soccer jersey and its first-ever Matchday BOGO.
Inspired by global soccer culture and modern streetwear, the front of the jersey features “Real Chipotle,” inspired by the use of the word “Real” in some of the sport’s most iconic club names—at Chipotle “real” reflects the brand’s purpose and commitment to food with integrity. The back of the jersey features the number 53, representing the number of Chipotle’s ingredients.
Only 53 jerseys will be made available exclusively through the Chipotle Rewards Exchange for loyalty members in the U.S., with winners receiving their jerseys ahead of the tournament final. Chipotle Rewards members can exchange 10 points for a chance to win a jersey from June 10 through June 24.
On Thursday (June 11) after 3pm local time, fans wearing a soccer jersey to Chipotle restaurants can score a buy-one-get-one (BOGO) free entrée. Chipotle Rewards members who participate in the Matchday BOGO will unlock an exclusive digital badge through Chipotle’s “Rewards on Repeat” program. Guests must scan for Chipotle Rewards at the register to score the limited-edition badge.
The Matchday BOGO builds on Chipotle’s fan-favorite jersey promotions, including this year’s Hockey Jersey BOGO, which became the most successful jersey-themed offer in the company’s history.
Chipotle continues to invest in soccer communities through grassroots fundraising initiatives across North America. In 2025, the brand supported nearly 1,500 local soccer fundraisers, donating more than $225,000. Since launching its fundraiser program in 2015, Chipotle has supported more than 14,000 soccer fundraisers and contributed over $3.5 million to local soccer organizations.
