This Japanese Pyramid Watermelon Costs Thousands Of Dollars

The timing couldn’t be better—I was just thinking my cubed watermelon was starting to feel a bit too retro! I’m glad Japan never stops innovating, pushing technology forward in every industry imaginable. Now I can upgrade to the mind-bending Pyramid Watermelon instead!

The cube-shaped watermelon was already a marvel, but Japan has now taken the concept to another level. From the town of Tsukigata in Hokkaido, Japan, comes the pyramid-shaped watermelon, the latest innovation in the country’s luxury fruit market. Prices for this unique fruit range from around $394 (according to Avanti Asia) to as much as $1,400 (as reported on Reddit), depending on where you shop.

Japanese luxury fruit is a big industry in Japan, with each perfecture having their own speciality. Fukuoka Prefecture, for example, is known for the Amaou strawberry, which is considered the “King of Japanese Strawberries”. Okyama Perfecture is known as the “fruit kingdom” and specializes in white peaches. Gifu perfecture is known for their tennis ball-sized strawberries that can sell for more than 500,000 yen ($4,395) each.

If you’re at a point in life where dropping $4,400 on strawberries feels reasonable, then the Pyramid Watermelon is probably next on your luxury fruit shopping list.

Here’s the catch with this pyra-melon: it’s not edible. It’s purely decorative, much like the cube-shaped watermelon that had us intrigued before. In Japan, luxury fruit is often gifted, and this specific melon can last up to a month since it’s never actually ripe. Not that you couldn’t whip up a $27,000 fruit cocktail or ask a frutero to drizzle chamoy and Tajín on $13,000 worth of strawberries and muskmelon—you’d just have to skip the watermelons.