Cheetos’ Wild New Halloween Flavor Creates Four Different Sensations In Your Mouth

Cheetos is already getting into the Halloween spirit with a new flavor that apparently wants to haunt your mouth.

Launching later this month, Cheetos Sweet Phantom Heat Puffs combine sweet and spicy flavors with a multi-sensory twist: The puffs create sensations of heat, tingling, numbing, and even a subtle fizz that builds as you eat them.

Looks like Chester Cheetah found Sichuan pepper and chose chaos.

The new flavor takes inspiration from compounds found in Sichuan pepper, which interact with sensory nerves in the mouth to produce its signature tingling and numbing sensation. Cheetos translates that experience into a puff designed to hit your mouth in multiple ways at once, while making the new flavor without artificial colors or flavors.

There’s also some science behind the Halloween tie-in. According to research cited by Cheetos, stress and fear can increase cravings for spicy foods, which means all those haunted houses, horror movies, and questionable decisions to investigate noises coming from the basement may actually prime you for a bag.

Cheetos Sweet Phantom Heat Puffs arrive August 31 in 8-ounce and 2.5-ounce bags at retailers nationwide. Fans can also grab a three-pack bundle through TikTok Shop.

If you’d rather keep your Halloween snacks from temporarily confusing your nervous system, Cheetos will follow the release with returning Bag of Bones White Cheddar and Bag of Bones Cinnamon Sugar on September 14.