Taco Bell’s Live Más LIVE Returns To Unveil 2025’s Biggest Surprises

Taco Bell is gearing up for a big reveal in 2025 with the return of Live Más LIVE, slated for January 28 at the iconic Hollywood Palladium. The tech-forward event made its splashy debut earlier in 2024, exciting fans with its game-changing keynote vibes and highly anticipated new menu launches. Live Mas LIVE will once again spotlight the brand’s major innovations for the year, offering fans an exclusive glimpse into new menu items, groundbreaking collaborations, and immersive fan experiences. Think of it as a celebration of all things Taco Bell—on and off the menu.

The first Live Más LIVE, held in February 2024, introduced over 30 crave-worthy innovations, including hits like the Cheesy Chicken Crispanada, Cantina Chicken Menu, and MTN DEW BAJA BLAST Pie. It also unveiled partnerships with Salt & Straw and emerging chefs through Taco Bell’s TBX program, redefining the boundaries of fast-food creativity.

For 2025, Taco Bell is doubling down. Fans can join the live stream on Taco Bell’s YouTube channel at 5 PM PT or, for the ultimate experience, snag tickets to attend in person. Starting December 10 at 2 PM PT, FIRE! Tier Rewards Members can claim complimentary hotel stays, travel vouchers, and event tickets via the app’s Tuesday Drops on a first-come, first-served basis.

“Live Más LIVE is about more than menu items—it’s a celebration of our fans and community,” said Taco Bell CEO Sean Tresvant. “This year, we’re making it even bigger, giving fans direct access to the innovations and unforgettable experiences that define what it means to Live Más.”

Mark your calendars—it’s Taco Bell’s world, and 2025 is looking delicious.