King’s Hawaiian Put Its Famous Rolls Somewhere They’ve Never Been Before
King’s Hawaiian rolls have officially made their way inside a chocolate bar.
The bakery brand teamed up with Los Angeles chocolatier Compartés for a limited-edition chocolate bar made with actual pieces of King’s Hawaiian’s new Maple Brown Sugar Rolls.
The collab folds pieces of the pillowy rolls into creamy milk chocolate infused with maple, then tops the whole thing with brown sugar. Basically, King’s Hawaiian and Compartés found a way to turn a basket of warm, sweet rolls into dessert. Thanks goodness.
Behind the chocolate is King’s Hawaiian’s latest seasonal flavor. The new Maple Brown Sugar Rolls take the brand’s signature soft, fluffy rolls and add two fall heavy hitters: maple and brown sugar.
King’s Hawaiian is taking the cozy-season assignment even further with a limited-edition merch collection inspired by the new rolls:
- Maple Brown Sugar Sweatsuit: Because apparently you can now dress like your King’s Hawaiian rolls.
- Maple Brown Sugar Blanket: For wrapping yourself in something cozy while presumably eating the thing that inspired it.
- Maple Brown Sugar Scented Candle: Brings the scent of the seasonal rolls beyond the bakery aisle and into your home.
The limited-edition King’s Hawaiian x Compartés Chocolate Bar and fall merch collection accompany the new Maple Brown Sugar Rolls, which are available in stores now.
