C4 Just Made A Beer-Flavored Energy Drink
Imagine drinking something that tastes like a Blue Moon but gives you a boost of energy. C4 Energy may have just captured that as it just launched All Hopped Up, an energy drink inspired by the taste of light beer with a splash of orange.
Arriving just in time for Sober October and other fall festivities, C4’s new brew packs 200mg of caffeine and vitamin B12 with no artificial colors. C4 created All Hopped Up for occasions traditionally associated with cracking open a cold one, minus the actual booze.
C4 is also taking All Hopped Up on the road, bringing the energy drink to some of college football’s biggest game-day destinations. Across three stops, fans can sample ice-cold cans alongside interactive experiences and appearances from former athletes:
- October 10 — Maryland vs. Ohio State: Riverwatch Tower Parking Lot, 364 West Lane Avenue, Columbus, Ohio
- October 17 — Ohio State vs. Indiana: Kilroy’s Sports Atrium, 319 N. Walnut Street, Bloomington, Indiana
- October 24 — USC vs. Wisconsin: Edward Klief Park, 1200 Milton Street, Madison, Wisconsin
All Hopped Up marks a new direction for C4 as the brand stretches beyond its performance roots and taps into the growing sober-curious movement without abandoning the functionality of an energy drink. It’ll also become C4 Energy’s first new flavor to debut on TikTok Shop.
C4 Energy’s All Hopped Up is available starting today in six-packs of 16-ounce cans for $14.99.
