Taco Bell will be kicking off 2024 with a bang, unveiling their Live Más LIVE event in Las Vegas on February 9. This unique experience promises a year's worth of groundbreaking products, iconic partnerships, and entertainment. The event, coinciding with the biggest sports weekend (AKA the Big Game), will be livestreamed with exclusive offers for Taco Bell Rewards Members.

Live Más LIVE is set to redefine fan engagement, offering unprecedented access to Taco Bell's innovations. Attendees can anticipate musical performances, celebrity sightings, and insights from the masterminds behind the brand's boldest moves. The event will be a fusion of in-person and virtual experiences, providing fans with exclusive behind-the-scenes access to the Taco Bell Test Kitchen and a sneak peek at upcoming food innovations.

The Live Más LIVE event represents a departure from previous fan experiences, combining brand announcements with entertainment in a never-seen-before format.

This event's livestream will be available on livemaslive.com at 1PM PST on February 9, with special perks for Fire! Tier Rewards members. Details on how FIRE! Tier Rewards members can score tickets to the even are also on the site.