After years mired in multiple controversies, Subway is finally giving its entire brand and menu a new facelift.
Starting on July 13th, locations nationwide will be undergoing a "Eat Fresh Refresh" that revamps a number of sandwiches, ingredients, and adds new items to the chain's menu.
Items with past scandals that are getting upgraded include the chain's bread, with two new loaves available to pile cold cuts and veggies into (Artisan Italian and Hearty Multigrain). There's also a ton of new topping options, including smashed avocado and fresh mozzarella, and improvements to meat options like bacon, steak, rotisserie chicken, roast beef, and more.
Subway is also bringing back their Rotisserie Chicken and Roast Beef subs as part of the refresh. Four new sandwiches also join their arsenal: Turkey Cali Fresh, Steak Cali Fresh, Subway Club, and All-American Club.
As part of the upgrade, some Subway restaurants are also getting remodels or redesigns, and technology upgrades like Subway delivery are also getting added.
The biggest change Subway isn't making? They're sticking to their guns on their tuna, despite lawsuits and news reports that DNA tests on the fish were inconclusive (albeit, how those tests were conducted is a concern all on its own).
To make all of these changes happen, 10,000 or more Subway locations will close starting at 6 pm on July 12th so the makeovers can take place. On July 13th, a new and improved Subway, hoping to stand out and look fresher than its past model, will be ready for the public to try for the first time.
It's a bold and ambitious attempt to get people back into Subway stores. We'll just have to see whether its a success and the new ingredients prove to deliver when it comes to flavor.