Pizza Hut Welcomes Back Cheesy Bites
March Madness and Pizza Hut share at least three things in common: they make people happy, they generate top-notch excitement, and they bring people together. Now in celebration of March Madness, Pizza Hut is rolling out a swanky new campaign starring Peter Zahut, a dynamic personality who transforms every delivery into a party debuting nationwide during the NCAA Sweet 16.
Who is Peter Zahut you may ask? He’s officially the renowned Pizza Hut delivery legend. He’s the glue guy who brings the pizza that brings the party, and he’s driving straight onto your TV screens and into the heart of America this March.
The campaign also marks the return of the much-loved Cheesy Bites Pizza. This creative twist replaces the traditional crust with 28 gooey, stretchy, cheese-filled bites, designed and baked with love for sharing and dipping.
The Ranch Lover’s Flight is a tender trio of unique ranch sauces to complement the Cheesy Bites:
- Chipotle Ranch: Offers a bold, smoky flavor
- Ultimate Ranch: Creamy perfection
- Pepperoni Ranch: Delivers a savory touch of pepperoni essence (sans pepperoni pieces)
“We’re celebrating the joy that pizza brings to gatherings, whether for big games or casual nights in. This campaign is about experiencing happiness through our culinary innovations,” says Pizza Hut’s Chief Marketing Officer, Melissa Friebe. Rachel Antalek, Head of Food Innovation at Pizza Hut also adds, “With the Ranch Lover’s Flight for this March Madness, we’re making every bite exciting by offering three dipping options.”
Starting today, fans can enjoy a large one-topping Cheesy Bites Pizza alongside the Ranch Lover’s Flight for a limited time. Available for delivery, carryout, or dine-in at participating Pizza Hut locations while supplies last.
