Yerba Madre Adds New Flavors To 2026 Lineup
Yerba Madre’s product lineup is about to receive a major update. The company has announced a series of new bottled, canned, and sparkling flavors, which it plans to show off at this year’s Natural Products Expo West convention.
Among the lineup, Yerba Madre’s Traditional Air-Dried Loose Leaf is being relaunched as the world’s first yerba mate loose leaf to receive a Regenerative Organic Certified® Gold seal, the highest tier of the Regenerative Organic Alliance (ROA) standard, which indicates that it is 100% sourced from regenerative, agroforestry systems owned by Indigenous and family farmers, in this case from Argentina, Paraguay, and Brazil.
Additionally, the Unsweetened Original Yerba will be the brand’s first ready-to-drink can to receive the seal. Yerba Madre eventually hopes to add the gold certification seal to more flavors from its lineup as well.
“For 30 years, our founders believed that building yerba mate the right way meant caring for the land, the people who grow it, and the future of the category,” said Ben Mand, CEO of Yerba Madre. “Regenerative Organic Certified and verified Shade-Grown standards are the foundation—but innovation is how that vision continues to grow. As we expand into new formats and flavors, we’re proving that progress, values, and growth can move forward together.”
The new flavors will start landing on shelves in early 2026, and include:
- Sparkling, Reimagined – a refreshed sparkling yerba mate line formulated with 115 mg of naturally occurring caffeine, launching at Sprouts and select Albertsons locations
- Lower Sugar Enlighten Mint – a next-generation update to one of the brand’s most popular choices
- Strawberry Kiwi (Spring) – first convenience store exclusive launch at Extra Mile and Jacksons
- Cherry Sublime – first exclusive convenience store launch at 7-Eleven
- Mango Fuego (Spring) – a limited-run seasonal inspired by peak-season mango, rolling out March–May
