People for the Ethical Treatment of Animals (PETA) continues to only care about treating non-humans with respect. Last week, the nonprofit organization erected a “Don’t Swallow” ad in Nottingham, England, with anti-dairy sentiments. The billboard has already been banned.

The ad shows an open-mouthed woman whose face is covered with milk or semen—you never really know with PETA anymore—and the statement, “Some body fluids are bad for you.”

This achieves several results: a woman is objectified, oral sex gets touted as a negative experience, and children are exposed to both of these ideas. Given the relatively demure placement of “Ditch Dairy” on the billboard, it takes a few seconds to realize that the ad is about cow’s milk.

Locals immediately voiced their disdain and the ad has been replaced with another PETA spectacle connecting two different things:

H/t The Drum