It's customary to open up a bag of chips, notice that the goods are all the way at the bottom in a crunchy abyss, then complain about the bag being more air than chips.
Doritos is no exception, and a European kitchen appliance company called CDA took the time to find out that Doritos are actually 47 percent air. That means that almost half of the bag is air. Air and doritos are almost splitting space 50-50.
A lot of popular chips from the U.K. were tested, and the most exaggerated airy bag came from Pop Chips, with an astounding 72 percent air within the packaging. That one should actually get you a little mad, because it's clearly more air than chip.
It might feel like chip companies are just being dicks by trying to make us think the bags are filled to the tippy-top with chips, but they claim there's actually a good reason for it.
A Lays rep said the reason there's so much air inside your favorite chip bags, is to reduce pressure when stacked and shipped, according to Potato Pro.
OK, Lays. If you want to stick with your "reduced pressure" story, go for it, but I know you just want to piss us off.