Budweiser and Kehlani Get Into The Halloween Spirit With New Song “Touch”

Budweiser is getting ready for a boo-zy Halloween… but what’s new? This year, the mega brewery recently released “Touch,” a spooky new anthem written by R&B star Kehlani and Grammy Award-winner Ryan Tedder of OneRepublic, as its official soundtrack to All Hallows’ Eve.

“Touch” comes to life in a short film from PRETTYBIRD director Fleur Fortune and follows masked revelers on a journey from dusk until dawn, culminating in the summoning of a mythical creature – a majestic black horse (Percheron – the French cousin of the Clydesdale) that serves as the driving force for the epic night.

“Halloween is a popular global holiday for our drinkers, a time when they are free to be whoever they want to be,” said Lauren Rodriguez, Budweiser Global Brand Director, via a statement. “We saw an opportunity for Budweiser to own this exciting time of year and bring it to countries which haven’t experienced this fun tradition. Through strong partnerships with Kehlani and CAA Marketing, we took a non-traditional approach to our content and co-produced a music video to tell an engaging story about our brand.”

The three-week campaign introduced Budweiser Halloween to markets where the occasion does not yet exist, enabling the brand to own the popular holiday.  Budweiser worked collaboratively with Kehlani and her label Atlantic Records, to tailor the original song to the creative vision for the short film.  The “Touch” film will be released in bars, clubs, and house parties globally as well as online.  Additionally, the song will be released on Kehlani’s Spotify and iTunes pages.

More content

Eating Out
IHOP Debuts New Pancakes That Are Perfect For Coffee Lovers
IHOP is falling into the new season with a cinnamon-inspired dish via its new Coffee Cake Pancakes.  The newest Spotlight Stack includes two buttermilk pancakes…
,
Eating Out
Jack In The Box Brings Back Burger Week For Massive Burger Discounts
From September 12 until September 18, Jack In The Box is dropping a week of burger discounts for Jack Pack Rewards members. Starting with the…
,
Eating OutPartners
Jollibee x KATSEYE Just Dropped A Special Korean BBQ Fried Chicken
Jollibee has been on a steady climb in the U.S., and the receipts are there: their Chickenjoy was just voted the best fast food fried…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox