Budweiser and Lyft recently announced the next step in their 'Give A Damn' campaign. Given the success of last year's pilot program, the brands will expand the 2017 campaign to offer 150,000 round-trip rides across nine states, plus Washington, D.C., to help people get to and from their nights out.
The largest-ever safe rides effort from a beer company, 'Give A Damn' aims to make a statement against drunk driving and celebrate people who embrace Budweiser's responsible drinking message: "Give A Damn. Don't Drive Drunk." Throughout the 15-week campaign, Budweiser and Lyft will offer 10,000 round-trip rides every weekend and on select holidays, when people need them most.
Beginning Sept. 21, Budweiser will provide up to 10,000 round-trip rides every weekend across nine states including New York, Colorado, and Florida, among others. Budweiser will share a unique ride code on its Facebook and Instagram channels each Thursday at 2 p.m. ET, which new and existing Lyft users over the age of 21 can use to claim a $20 ride credit (two $10 one-way rides) through the Lyft app. The credits can be redeemed for rides taken between 5 p.m. and 5 a.m. local time that Thursday, Friday or Saturday night.
To further promote the campaign's responsible drinking message, Budweiser has released a new video spot, titled "Give A Damn," (above) to celebrate its partnership with Lyft and recognize the people who plan ahead to get safely to and from their night out.