Cholula Announces Its Largest Product Launch Ever

Cholula is heating things up with its largest product launch from the brand yet. The beloved hot sauce brand will be introducing an extensive lineup of 11 new items designed to spice up your recipes. This expansion features a range of cooking sauces, seasoning mixes, and toppings, aimed at bringing its vibrant flavors right into homes and kitchens across the country.

Among the highlights is the new Birria Cooking Sauce, letting fans skip the hours of prep and still get those rich, slow-cooked flavors at home. Traditional birria can take anywhere from 3 to 8 hours, depending on your method and just how tender you want that meat. That time is tricky to carve out sometimes between work, family, gym, puppy duty, sleep, and maybe a social life? You get the idea.

The new product lineup at select retailers nationwide includes:

• Cholula Cooking Sauces: Original Taco, Fajita, Carne Asada, and Birria sauces infuse simmered chicken or steak with bold, Mexican flavor – or they can top any dish with mild to medium heat.  
• Cholula Cremosa: Creamy Cilantro Lime and Chipotle topping sauces bring the taqueria home, layering flavor and personalizing everything from tacos to tortas and enchiladas.  
• Cholula Chamoy: A popular chili-spiced Mexican condiment, squeeze it over fresh fruit, drinks, and savory dishes like tacos for balanced salty, sweet, sour, and spicy flavor and medium heat. 
• Cholula Chili Crisp: This crave-worthy topping adds crunch, flavor, and heat to favorite Mexican dishes like tostadas, queso fundido, eggs, and more. Inspired by the popular Mexican condiment salsa macha, this chili crisp delivers an exciting sensory explosion in every bite.  
• Cholula Taco Seasoning Mixes: Expanding on existing blends, these on-trend, restaurant-inspired seasonings elevate Mexican meals in Original Fajita and Pork Carnitas flavors.  
• Cholula Original Hot Salsa: Honoring the beloved taste of Cholula Original Salsa with a hotter, spicier profile, a spoonful takes eggs, burgers, and salads to a new level with balanced hot heat.  

These new products also include Cremosa toppings and Chamoy, providing fans with a plethora of options for authentic Mexican flavors.