Heinz Brazil Unveils Grills That Look Just Like Your Favorite Condiments

“Heinz Grillz. So you can stay on the drip and open your sachet without losing the sauce.” That’s one of the taglines to a new Heinz Brazil campaign with people biting condiment packets while wearing grills inspired by the brand. These photos are fire, shot cleanly, and the grills are saucy in more ways than one. 

There are three Heinz Grillz in total — inspired by ketchup, mustard, and mayonnaise. The ketchup version features a blingy gold tooth with a red-engraved Heinz keystone logo. The mustard grill is also gold, accented with a splash of yellow and twelve diamonds set into the engraving. The mayo grill is the most minimal, but arguably the cleanest: a single silver piece with a cutout keystone shape.

It’s unclear if this is part of a larger campaign or Heinz hinting at a future foray into grill-making. Either way, it does a great job of making ketchup packets look cool. Unfortunately, the Heinz Grillz aren’t for sale, though all of its designs can be checked out on the condiment brand’s social media channels.