Miller Lite Releases First-Ever Gaming Controller Beer Can

The week of E3 never fails to be a bustling cornucopia for gaming announcements. While we’re here rewatching all the new gameplay trailers that have dropped over the weekend, it seems Miller Lite has been hard at work creating an item that encapsulates the best of both gaming and beer consumption.

Yes, we now live in a world where a fully-functioning beer can gaming controller exists.

Called the Cantroller, the device is toted as the first-ever video game controller that you can drink from. Fully-functioning, it also doubles as a 12oz can of Miller Lite. Specs on the Cantroller include Bluetooth that connects to multiple consoles and PC, haptic feedback, and a three-hour lithium-ion battery. Also, beer.

A live demonstration of the Cantroller in action will air live on Twitch on Wednesday, June 12, to coincide with the launch event. Comedian Eric Andre and Complexity gamers BananaSlamJamma and ShahZam will be present to demonstrate the intricacies of the first-of-its-kind device.

As of right now, the only way to get one is to beat Eric Andre using one of the cantrollers at the July 12 drop event by going head-to-head with Andre and winning. It will be held at 1147 S HOPE STREET LOS ANGELES, CA, between 7-11pm.

Only 200 cantrollers are currently available so the first 200 gamers who beat him can get their hands on a device.

More content

Eating OutInnovation
McDonald’s May Be Preparing Its Biggest Chicken Upgrade In Years
The McDonald’s Worldwide Convention is the place to be for anyone involved with the McDonald’s ecosystem. From owner-operators and crew members to suppliers and delivery…
,
InnovationProducts
The Beverage Industry Is Having A Full-Blown ’90s Revival
Nostalgia never really goes out of style, but the beverage industry seems especially eager to revisit the 1990s right now. The decade gave us everything…
,
Eating OutInnovation
McDonald’s Is Getting Rid Of Self-Serve Soda Stations
A signature part of dining at McDonald’s will soon be a thing of the past. The chain has begun quietly removing self-serve soda fountains from…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox