Certain people get triggered when vegans name their alternative meals after familiar, non-vegan products. They get all pissy about "vegan burgers," "vegan chicken nuggets" and even "vegan cheese."
A customer at a British grocery store called Sainsbury's got really upset after seeing a new vegan cheese alternative being introduced to the store. The commenter went on a rant, talking about how cheese is made from milk, not coconut, and the vegan version should not be called "cheese" at all. The customer then said it should be called "Gary, or something," anything but cheese.
With that brilliant naming strategy in mind, Sainsbury's clapped back, by advertising its new cheese-like vegan product. Now the store is selling some high quality, all-coconut vegan Gary.
It seems to be catching on, as there's even a Facebook page called, "It's not vegan cheese, It's Gary."
There you go, random customer. You wanted the store to stop calling it cheese, so now vegans can enjoy their own "Gary" or something.