Welch’s Is Challenging Uncrustables With A Bigger PB&J

After 31 years, Welch’s is coming for Uncrustables with its new Real PB&Js.

The new line features a peanut butter and jelly sandwich that’s 50% bigger than the competition and packs 12 grams of protein, which is double the 6 grams found in a standard Uncrustable.. Made with fresh-baked bread, creamy peanut butter, and Welch’s fruit spreads, Real PB&Js come in Concord Grape Jelly, Strawberry Jam, and a new Mixed Fruit spread inspired by the brand’s Fruit Snacks.

“When we asked what consumers would want from a PB&J if we were creating it today, the answer was surprisingly simple,” said Andrew Hartshorn, Chief Brand and Innovation Officer at Welch’s. “They wanted a bigger sandwich for bigger appetites, one that actually fills them up. Real PB&Js were created to deliver exactly that: a familiar favorite with the size, protein, and real ingredients consumers told us they were looking for.”

Welch’s Real PB&Js are available now exclusively at select Walmart stores nationwide for $8.87 per six-count box before expanding to additional retailers in 2027.