Fireball’s New Sneakers Secretly Hold Up To Four Shots Of Whisky

Sneakers can serve a lot of purposes. They can make a fashion statement, provide an athletic edge, or even serve as a place to stash your booze.

Fireball Cinnamon Whisky is launching Fireball Sneaks, limited-edition sneakers featuring a compartment designed to hold the brand’s new Stash Flask, a resealable 200mL pouch that holds up to four shots of Fireball, this Friday (July 24).

The black-and-red high-tops feature Fireball branding, including flame detailing, along with a pocket beneath the tongue engineered to hold the flask.

“Sneaker culture is all about being ready for what’s next—whether that’s chasing a drop or making memories with friends,” says Danny Suich, Senior Global Brand Director for Fireball. “That same hype around discovery and the element of surprise inspired the Stash Flask and our Sneaks. We’re celebrating the unplanned moments that turn a casual hang into something bigger, from backyard kickbacks to plans that go off-script.”

Beginning Friday at 9 a.m. CST, fans can enter through Flaviar at FireballSneaks.com for a chance to purchase a pair of Fireball Sneaks for $25. The entry window will remain open for one hour, after which 50 winners will be randomly selected and invited to complete their purchase.

Each Fireball Sneaks bundle includes one pair of Fireball Sneaks, one 66-proof Fireball Cinnamon Whisky Stash Flask, one extra pair of Fireball-yellow laces, and one custom Fireball drawstring shoe bag.

The Fireball Stash Flask is also available at select retailers nationwide for $3.99 per pouch. It comes in both 42-proof and 66-proof versions.