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Special K Opened A FREE Grocery Store For One Day In The Name of Nutrition

While the emphasis on today’s nutrition trends focuses on macronutrients like carbs, protein, and fat, the micronutrients are still a crucial part of anyone’s diet. Unfortunately, since there’s less of a spotlight on micronutrients, many people aren’t getting the vitamins and minerals they need to properly function.

In the case of women, 2 in 5 are missing dietary targets for Vitamins D and E, calcium, magnesium, and fiber. For girls, that number sharply increases to 2 in every 3.

Mark Von Holden/AP Images for Kellogg's

To help bring attention to this issue, Special K opened a pop-up grocery store in New York City in partnership with the United Nations Foundation's Girl Up during the International Day of the Girl on October 11th. Designed to help educate women and girls on the vitamins and minerals they may be missing out on, each shelf represented key dietary sources of various micronutrients.

The pop-up experience was free, but shoppers could donate the cost of their groceries to Girl Up, a global leadership development initiative that positions girls to become leaders in the worldwide movement for gender equality.

Special K is the exclusive food partner for Girl Up, using nutrition education to help girls globally unlock and support female strength. They’ve also recently beefed up the nutrients in their own foods to ensure that those who eat them are getting everything they need.

Even though the pop-up supermarket only lasted one day, you can still learn about good sources of key micronutrients through several online and in-person resources, including the Special K website where you can submit questions about what your body may be telling you from a nutritional standpoint.

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Created in partnership with Special K