Tostitos Is Celebrating Football Season With NFL Team Bags And New Flavors
Football season is almost here, and Tostitos is celebrating by bringing back one of its annual fan favorites.
The Official Chip & Dip Sponsor of the NFL is once again rolling out its limited-edition NFL Team Bags, featuring refreshed packaging that lets fans represent franchises like the Chicago Bears, New York Giants, and defending Super Bowl champion Seattle Seahawks.
Beginning Aug. 10, fans can scan QR codes found on select bags, packaging, and in-store displays for a chance to win NFL team-inspired prizes, including game day experiences, team gear, tailgating essentials, and other merchandise.
Tostitos is also expanding its lineup with two new products just in time for kickoff.
The new Spicy Queso Blanco Flavored Tortilla Chips combine queso cheese flavor with peppers and a spicy kick, while the new Chunky Guacamole Mild and Medium Hint of Lime Flavored Dip features Hass avocados, onions, tomatoes, jalapeño peppers, and a hint of lime.
“At Tostitos, we know some of life’s best moments happen when people come together around great food,” said Denise Truelove, Senior Vice President of Marketing for PepsiCo Foods North America. “Our new limited-time offering, Spicy Queso Blanco, puts a bold spin on the iconic chips-and-queso pairing. Alongside the launch of Tostitos Chunky Guacamole and the return of our NFL Team Bags, we’re giving fans even more ways to gather, celebrate gameday traditions, and enjoy football season.”
Limited-edition NFL Team Bags begin arriving at regional retailers in August. Tostitos’ new Spicy Queso Blanco Flavored Tortilla Chips launch nationwide on Aug. 9 in 11-ounce bags, while Chunky Guacamole Mild and Medium Hint of Lime Flavored Dip arrives at Kroger and Walmart stores nationwide beginning Aug. 15 in 8-ounce, 15-ounce, and six-count 2-ounce single-serve packs.
