Smithfield Foods Enters the Plant-Based Race

Plant-based meat alternatives are on the rise with a new contender entering the ring almost daily. It’s been a pleasure trying out these new alternatives and experiencing the similarities and differences. The latest contender is Smithfield Foods and they’re wasting no time in making their intentions known by announcing a “plant-based portfolio” called Pure Farmland. This portfolio features an array of plant-based options suitable for every meal throughout the day. Alternatives include burger patties, meatballs, breakfast patties, and protein starters. They are soy-based, made with natural flavors, gluten/soy-free, and entirely crafted in the United States. 

Pure Farmland is catered to the “flexitarian” diet which is becoming more common as people are learning about plant-based alternatives. They chose soy protein over pea protein, which many brands use, because studies show that 59% of consumers prefer soy to pea protein’s 41%. John Pauley, Chief Commercial Officer for Smithfield Foods had this to say:

“We’ve been exploring the alternative protein space, and have taken our time to get it right. With this launch, we are bringing together our expertise in creating market-leading food products, our organizational commitment to sustainability, and our deep understanding of ‘flexitarian’ consumers, to deliver a broad variety of flavorful plant-based protein choices that consumers want and can afford at a great value.”

To further cement their mission towards offering quality protein products in an environmentally responsible way, Pure Farmland’s packaging is made of 50% recyclable material. They are also proud partners of The Farmland Trust, a national conservation organization dedicated to protecting farmland. You can find Pure Farmland’s products located in refrigerated sections of your local grocery store beginning mid-September.