Maruchan’s New Flamin’ Hot Instant Lunch Inspired By Viral Hack

Sometimes brands set the trends, other times they’re smart enough to follow them. Maruchan has done the following with the launch of its new Instant Lunch Flamin’ Hot Flavored Chicken Flavor, created in partnership with Flamin’ Hot. 

Inspired by the viral Maruchan “Loca” trend, where people added Flamin’ Hot faves to their noodle cups, the two brands are now bringing the snack hack straight to shelves!  The Maruchan Instant Lunch Flamin’ Hot Chicken Flavor brings together a rich, savory chicken broth with unmistakable blazing chili heat and a hint of cheesy flavor.

“Our fans are constantly inspiring us with the ways they remix and elevate our products,” said Katelyn Stokes, Marketing Director at Maruchan. “When we saw how much excitement there was around adding a more fiery flavor to our Instant Lunch, we knew we had to lean in.”

Maruchan’s Instant Lunch Flamin’ Hot Flavored Chicken Flavor is now available exclusively at Walmart with rollout to additional nationwide retailers starting in June.