Shake Shack Partners With Doughnut Plant for Limited Edition Concrete
Shake Shack is partnering up yet again with another New York hot spot to create a new concrete to appease the masses. This time, the East Coast burger chain has joined forces with Doughnut Plant along with creative consultancy, Staple Designs, to “serve up a collaborative blend of fashion and flavor”.
The new Staple Concrete features chunks of Black Sesame cake doughnuts from Doughnut Plant blended with Shake Shack’s famous frozen custard and swirled with raspberry jam. As sweet as it is genius, the new dessert can only be found in select Shake Shack locations: Madison Square Park, Battery Park City, Downtown Brooklyn, DUMBO Brooklyn, Flatbush Avenue Brooklyn, Theater District, Upper East Side and Upper West.
On the fashion side of things, Shake Shack also collaborated with Staple Designs to launch a product capsule featuring a limited edition t-shirt and sunglasses. If you’re a die hard Shake Shack fan who wants the world to know just how deep your love is, head on over to Staple Design’s shop to peep the merch.
The Staple Concrete is available for $4.30 for a single or $6.55 for a double and is only available through September 21.
H/T Shake Shack + PicThx Gothamist
