Bacon is a tough thing to recreate when you're trying to steer away from animal products. As a lover of all things bacon, there have been many a time where I've been unimpressed with what the plant-based world had to offer in terms of capturing that salty magic. Prime Roots, however, has come pretty darn close to the real deal, and made its official public debut Friday, February 14.
The bacon is made with "Koji"— an umami-rich protein that has become a staple in Prime Roots products.
The super protein home grown by Prime Roots is said to be frequently utilized by Michelin Star Chefs and throughout haute cuisine.
Co-founder Kimberlie Le said it has taken the company years to perfect the taste and texture of Koji to get it to taste like meat. When cooking, the product pretty much looks, tastes, curls and sizzles as if it were real bacon.
On Valentine's Day, the plant-based bacon launched on the Prime Roots website and completely sold out in a few short hours according to Le.
"We had hundreds of people who contacted our team that couldn’t get their hands on the bacon," she said. "We're currently working on deciding which products to launch next and also expand the availability of our next product drop."
No word yet on when the next drop will happen, but fans of vegan bacon will want to keep their eyes on Prime Roots before they announce their next release.
We got our hands on some and the cooking process was pretty identical to bacon. Taste wise, it definitely doesn't have that magic you can only get from the cured pork belly, but man is it close.
Could Prime Roots' bacon be what Impossible and Beyond is to burgers? I guess we'll soon see.