‘One Piece’ Star Iñaki Godoy Just Landed A Spicy New Job At Tabasco

Tabasco Brand has named actor Iñaki Godoy its first-ever Chief Hot Ideas Person (C.H.I.P.). The role is part of a multi-platform partnership between the legendary hot sauce and the One Piece star centered around Mexican food and embracing a little chaos in the kitchen.

Tabasco created the new C-suite position specifically for Godoy, who, along with the Tabasco Brand, wants to show fans that a little mess in the kitchen isn’t necessarily a mistake. His three-point business plan includes:

• More Mexican Food: Fill your plate with tacos, burritos, chilaquiles and more flavorful Mexican dishes.
• More Mess, More Fun: Have fun in the kitchen by embracing the mess as part of the process.
• Dress Your Mess: You’ve filled your plate and made your mess. Now dress it with Tabasco Sauce for an added hit of flavor.

“Tabasco Sauce has been my favorite hot sauce for as long as I can remember,” said Godoy. “Partnering together is a dream come true, and I love that Tabasco Brand celebrates being fun, somewhat unhinged, and chaotic in the kitchen. I’m excited to step into this new role as the Chief Hot Ideas Person and help fans realize that the best flavor of Mexican dishes comes from trusting the process, one messy, spicy bite at a time.”

The partnership started after Godoy posted on Instagram that he’d run out of Tabasco Sauce while filming in South Africa earlier this summer. Tabasco responded by shipping a full box of sauce to his door.

“Iñaki Godoy is a brand fan who loves Tabasco Sauce on Mexican food just as much as we do,” said Kate Neuhaus, Director of Global Marketing at McIlhenny Company, makers of Tabasco Brand products. “We’re excited to see fans practice Iñaki’s chaotic cooking style as they make more Mexican food, have fun in the kitchen, and dress their mess with a final dash of Tabasco Sauce.”

As part of the collaboration, Godoy also co-created Chaos Kitchen!, a manga-inspired cookbook featuring 10 Mexican recipes. The recipes incorporate Tabasco Original Red Pepper Sauce, Tabasco Green Pepper Sauce and Tabasco Chipotle Pepper Sauce. Fans can download Chaos Kitchen! here.