Conversations and quotes in this article have been transcribed from the Foodbeast Katchup podcast: "#105: The First Vegan Drive-Thru," out now on Spotify, the Apple Podcasts App, and all major platforms where podcasts are heard.
The plant-based movement has been making big shifts lately, as the thought of meatless meals have become a lot more common. One of the more ambitious moves have come from a San Diego, California-based fast food chain called Plant Power.
In 2017, Plant Power decided to fully embrace the essence of fast food and opened a location with a drive-thru. The easiest way to do that is to take over spaces that were already built for drive-thrus.
While on the Foodbeast Katchup Podcast, Plant Power co-founder Jeffrey Harris spoke on trying to make plant-based fast food a normal thing, and doing so by taking over former meat-based fast food locations.
"There's great poetic justice in taking over these existing meat-based restaurants," Harris said. "We've already converted a Burger King. In Fountain Valley we've got a Carl's Jr. converting. In Riverside we've got a Wienerschnitzel converting. "
Harris went on to explain how they expect Plant Power to be the first plant-based fast food restaurant to reach 100 total locations, an ambitious goal that means they'd have to jump Canadian-based Copper Branch, who already has over 60 locations, and have similar goals of expansion, according to Plant Based News.
Regardless, what Plant Power is doing in California is good for fast food, and if they keep taking over big chain locations that are closing down, it might just be telling of what is to come in the future for plant-based restaurants becoming the norm.