You Can Now Order Pizza with Your Eyes, Thanks Technology

Technology is bananas. We live in a time where paying your bills is a finger swipe away and smell-o-vision is reality. Although, they’re still titillating us with that hover board. Well it looks like society has taken another technological leap forward, because we can now order pizzas with our eyes.

Pizza Hut UK is testing eye-tracking technology at select locations. Utilizing high-speed cameras and graphic processors, the technology gauges the spot where the eyes fall through the measurement of infrared light. This allows customers to choose pizza toppings simply by looking at the options available.

Combining a tablet with an eye tracker, 20 pizza toppings are displayed on screen. As you scan through them, the tracker measures the amount of time you spend on each one and presents a subconscious choice for you to approve. So, it’s capable of anticipating customers’ choices before they even utter a single word.

As the narrator in the video below dryly describes it, “It’s like magic without the weirdness.”

h/t The Conversation

More content

Eating InInnovation
DoorDash Just Took A Major Step Toward Drone Delivery
DoorDash is adding drone delivery as an option for customers. The company has secured Part 135 air carrier certification from the Federal Aviation Administration (FAA)…
,
InnovationProducts
These High-Protein Chicken Nuggets Get Their Protein From An Unexpected Source
Perdue has found a new way to pack more protein into breaded chicken, and it doesn’t involve protein powder. The brand just launched POWERED, a…
,
Innovation
Your Fridge May Soon Know Your Food Is Spoiled Before You Do
Humans rely on sight and smell to decide whether food has gone bad, but spoilage often begins long before either sense notices a problem. Researchers…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox