As an increasing number of people are willing to incorporate plant-based foods into their regular diets, PETA is hoping to take advantage and bring more people over to the vegan side. In their latest campaign to do so, PETA trolls fast food restaurants directly by placing their ads right next to locations.
Photo courtesy of PETA
PETA's strategically positioned ads attempt to convince people that animals like cows and pigs are "Me, not meat," trying to get eaters to see that our burgers "are made of flesh and blood, feel pain and fear, have unique personalities, and value their own lives just as we do," according to PETA Executive Vice President Tracy Reiman. So far, they've put signs up next to locations of McDonald's, Taco Bell, Subway, and KFC in cities like Denver, Indianapolis, Memphis, and Phoenix.
Photo courtesy of PETA
Of course, not everybody's buying into PETA's attempts to get them to stop feasting on animals. When PETA unveiled their crafty billboard campaign on Twitter, folks responded by declaring their love of meat.
All this sign did is make me crave a cheeseburger ??
— Cassidy Renee (@Cassidy_Renee21) November 28, 2017
It's not who. It's a animal raised to be eaten. It's not murder. People Eating Tasty Animals
— Joseph Bonner (@Bubba_JoeBonner) November 28, 2017
Damn. I need a hamburger from @McDonalds now. Thanks for making me hungry @peta. #CowsRTasty
— Josh Marr (@jymarr) November 29, 2017
“Hi can I get a quarter pounder...”
*sees peta billboard...thinks about order for a second*“Actually, can you make that a double quarter pounder...with cheese?” https://t.co/HRzfxjTXd7
— Jessica Lynn (@justso_jessica) November 29, 2017
Still, the call by PETA and others for less meat eating is reaching more ears. As fast food giants like McDonald's and Pizza Hut add vegan items to their menus, the US killed 400 million fewer animals for food this year than in 2007, a 10% drop in that time span. So that message, whether it be on perfectly placed billboards or via new vegan food items, is definitely making an impact in today's world.
