Peanut Butter & Jelly M&M’S Are On The Way To Shake Up Snack Time
The iconic taste of original M&M’S can never be replaced, but the brand’s newest flavor innovation could be a worthy challenger. M&M’S Peanut Butter & Jelly is the first flavor innovation since 2022, featuring berry-flavored, bite-sized chocolates with peanut butter in the middle. If you love Peanut Butter M&M’S, then surely these need to be on your radar.
“Peanut butter M&M’S have always been a popular flavor with our fans, so we’re excited to double down on their excitement – with a twist,” said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. “Our new M&M’S Peanut Butter & Jelly taps into a cross-generational staple, turning a delicious and comforting snack into a bite-sized treat to be enjoyed and shared.”
M&M’S latest flavor innovation will arrive at retailers nationwide and online in December 2024. They will be available in three sizes: Single Size (1.63 oz.), Share Size (2.83 oz.) and Sharing Size Stand Up Pouches (8.6oz).
