Miller Lite Made A Soccer Ball That Holds 12 Beers
Miller Lite kicks off a summer of soccer with a limited-edition Miller Time MVP Matchball, a classic soccer ball with a sudsy upgrade.
The ball measures about 1.5 times the size of a regulation ball, holds up to 12 Miller Lites, includes a display stand, and fully reloads. One thing it definitely doesn’t do? Survive getting kicked around.
The limited-edition Miller Time MVP Matchball and accompanying “Miller Time is on U.S.” campaign mark the latest iteration of Miller Lite’s “Legendary Moments Start With a Lite” platform. Miller Lite backs the launch with a full 360-degree campaign across paid and organic social, consumer promotions, cross-collaborative merchandise partnerships, influencers, and PR, all spotlighting MVP fan behavior.
“This summer is a massive moment for soccer and beer fans alike,” said Courtney Benedict, Vice President of Marketing, Miller Lite Family of Brands. “As America’s Original Light Beer, Miller Lite was made for moments like this. The Matchball is our way of celebrating and rewarding the fans who bring the traditions and unmatched energy to every watch party…and a soccer ball that fits a 12 pack? That’s just fun!”
The Miller Time MVP Contest lets fans nominate the MVPs of their crew on social media for a chance to win a Matchball.
Miller Lite will release the Matchball through multiple drops starting May 20 and again on June 3, exclusively at shop.millerlite.com/matchball for $19.75, a nod to 1975, the year Miller Lite launched.
