Chipotle CEO Says Customers Should ‘Just Ask’ For Bigger Portions
From teasing a happy hour concept and launching its first-ever protein menu to the recent backlash surrounding six-figure customers, Chipotle has had an interesting four months, to say the least.
The brand’s CEO Scott Boatwright is back in the news again, this time thanks to a Yahoo! Finance interview with Executive Editor Brian Sozzi, in which he shared his thoughts about people saying that Chipotle’s portion sizes have shrunken. His answer?
“You should ask for a little more. It has always been our brand ethos and it is still to this day, we serve big beautiful bowls and burritos. Full stop, no questions asked. If you want more, just ask the team member. I promise you there’s never a team member on that line that’s going to say no.”
Boatwright casually dropping a bomb like that wasn’t on our 2026 bingo card, and if true, it is definitely is a game-changer. However, people were quick to point out that he didn’t confirm whether or not the ask would incur additional charges.
Caught up with Chipotle's CEO Scott Boatwright inside a NYC Chipotle. We had some chips and guac.
— Brian Sozzi (@BrianSozzi) May 4, 2026
Asked him what he would tell people who complain their once large burrito bowls are getting smaller:
"You should ask for a little more. It has always been our brand ethos and it… pic.twitter.com/bdFEdfjTrQ
On a Reddit thread about the news, it’s clear that customers aren’t too happy with the remark. “I’m sure ‘more food’ won’t come with ‘more cost’, right?” one person remarked, followed by another saying, “Considering this is the same guy on a shareholder call a few months ago who basically said ‘fuck the poors we just want rich ppl as customers’ I’m guessing he thinks they could afford to just order another burrito.”
Whether or not Boatwright will clear things up, only time will tell. In the meantime, however, people are suggesting that you bring a literal printout of the interview to Chipotle to show employees as proof.
The chain has been pulling out all the stops lately in an effort to turnaround declining same-store sales and reverse a 32% drop in its stock. It’s unclear whether or not Boatwright’s statement will help our hurt that goal.
