McDonald’s Plans To Turn Around Its Flailing Company With Hamburglar Redesign

Yikes. With a need to constantly update appearances for modern times, McDonald’s has given a makeover to yet another iconic character in its cast of misfits. With Ronald McDonald recently going through a hipster-esque upgrade, popular nemesis “The Hamburglar” couldn’t be too far behind.

Looks like his time has come.

The fast food company revealed the newest look for the burger thief and it’s a tad underwhelming. It was teased earlier in the week that this new incarnation is a suburban dad with a checkered striped taste for McDonald’s burgers.

McD-Hamburglar-New-2

We would’ve been more than happy with the chubby ginger in a striped onesie and cape.

Bet you anything the new Grimace will just be a guy in a purple suit.

More content

Eating Out
Wingstop Introduces Citrust Mojo As Its Latest Flavor
Wingstop is adding a new limited-time flavor called Citrus Mojo. The Citrus Mojo dry rub goes bright and savory at the same time—garlic, cumin, and…
,
Products
Maruchan’s New Flamin’ Hot Instant Lunch Inspired By Viral Hack
Sometimes brands set the trends, other times they’re smart enough to follow them. Maruchan has done the following with the launch of its new Instant…
,
Eating Out
Burger King Is Testing A King Size Sliders Box That Lets You Build Your Own Combo
Burger King is testing a new King Size Sliders Box, giving customers a way to skip the “pick one” dilemma entirely. The King Size Sliders…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox