McDonald’s Plans To Turn Around Its Flailing Company With Hamburglar Redesign

Yikes. With a need to constantly update appearances for modern times, McDonald’s has given a makeover to yet another iconic character in its cast of misfits. With Ronald McDonald recently going through a hipster-esque upgrade, popular nemesis “The Hamburglar” couldn’t be too far behind.

Looks like his time has come.

The fast food company revealed the newest look for the burger thief and it’s a tad underwhelming. It was teased earlier in the week that this new incarnation is a suburban dad with a checkered striped taste for McDonald’s burgers.

McD-Hamburglar-New-2

We would’ve been more than happy with the chubby ginger in a striped onesie and cape.

Bet you anything the new Grimace will just be a guy in a purple suit.

More content

Eating Out
Taco Bell’s Crispy Chicken Nuggets Return, This Time With Diablo Ranch
Some time ago, Taco Bell made an unexpected move: it decided crispy chicken was going to be part of its identity. Not a test. Not…
,
Eating Out
McDonald’s Just Gave Hot Honey The Full Menu Treatment
McDonald’s is officially entering its hot honey era. Hot honey has officially made its way to McDonald’s, which feels less surprising and more inevitable. Starting…
,
Eating Out
Wingstop Expands Its Hot Honey Era With Three New Flavors
Winter may be here but the food industry is heating up. The swicy trend is on another hot streak—and Wingstop is tripling down on the…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox