LOOK: McDonald’s Gave Ronald McDonald a Gen Y Makeover, Including Selfies and Cargo Pants

McDonald’s favorite redhead, Ronald McDonald, underwent a makeover in order to keep the fast food chain “modern and relevant.” According to the press release, Ronald’s new fit consists of yellow cargo pants, a vest, a striped rugby shirt and a “whimsical new red blazer” and bow tie for “special occasions.” Don’t worry, he’s keeping his iconic red shoes.

 

Ronald’s new look will be implemented into McDonald’s restaurants around the world. So expect to see the re-imagined, millennial-friendly mascot in TV ads and plastered on ” in-store graphics, furniture and other design elements” at your local McDonald’s.

The best, most terrifying part? “Selfies… here I come!” said the clown.

More content

Eating OutPartners
Jollibee Perfected The Burger On Their Own Terms
Jollibee—the global fast food giant already famous for crispy fried chicken and Filipino-style spaghetti—just did something major: they dropped three brand-new Certified Angus Beef® burgers.…
,
Culture
California Dairies Cut Methane Emissions By 5 Million Tons, Nearing Climate Goal
California’s dairy sector has reached a monumental milestone in sustainable farming with its announcement in reducing methane emissions by 5 million metric tons annually. This…
,
CultureProducts
Heinz Names DJ Mustard Chief Mustard Officer, Drops First New Flavor in 10 Years
This summer, Heinz and Mustard (the producer, not the condiment) are reteaming for a limited-edition HEINZ MUSTAAAAAARD.  A smoky and sweet chipotle honey mustard with…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox