The ongoing conflict between Russia and Ukraine has had an interesting effect on Russia's fast food scene. According to Insider, in response to a major fast food restaurant chain exodus, Russia has chosen to create their own versions of popular spots like McDonald’s, Starbucks, and more.
Mickey D’s was first to exit the country in 2022, citing an “unpredictable operating environment.” Hoping to deliver the same classic taste locals are accustomed to, Russia created their own version of McDonald’s called "Vkusno & tochka," which translates to "Tasty & that's it." It's a no-frills replica that some say doesn’t quite live up to McDonald’s quality.
On opening day, their Big Mac clone “Big Hits” sold a record 120,000 burgers. Along with McDonald’s, Krispy Kreme has been substituted with Krunchy Dream and Starbucks has been replaced by Stars Coffee. In addition to similar menu offerings, even logos look eerily similar — the Stars Coffee logo also features a seafaring-looking queen.
The coffee chain is co-owned by restaurateur Anton Pinskiy and popular Russian rapper Timati, who is known for his 2015 song “My Best Friend is Vladimir Putin.” Speaking to state news agency Tass, Pinskiy revealed that the duo acquired Starbuck’s Russian assets for only 500 million rubles, which is about $6 million USD. Alexander Govor, the businessman behind McDonald’s transformation into Tasty & that’s it, said he purchased the 800 locations for a price far below market value.
According to a student named Vladimor, “The sauce, which was the Big Mac’s main quality, has become a little more sweet and sour.”
