MAGNUM Ice Cream Debuts Cute, Smaller Line of “MAGNUM Minis”

Back in 2011, MAGNUM Ice Cream brought it’s brand of frozen product to the U.S. via a strong integrated campaign that revolved around fashion, film and the web. This summer, the brand expands its line by offering their familiar taste in a smaller version of decadence — MAGNUM Minis.

In stores soon, the new line of mini ice cream bars come in Classic and Almond flavors. The Mini Classic bar features the brand’s vanilla bean ice cream dipped in a thick layer of Belgian milk chocolate. The Mini Almond bar features a similar smooth vanilla bean ice cream wrapped in the Belgian milk chocolate, and laced with crunchy almonds.

The MAGNUM Mini bars will be available at grocery stores nationwide in 6-count multipacks for a suggested retail price of $5.49.