Johnnie Walker Whiskey’s Newest Ad Features a Resurrected CGI Bruce Lee

Maybe this is what happens when you get a lifelong believer in clean living sloshed.

To promote its popular Blue Label line, Johnnie Walker whiskey has just launched a new 90-second ad featuring none other than the famously sober, late martial arts legend Bruce Lee, resurrected through computer graphics onto a balcony in posh modern day Hong Kong. Dubbed a “short inspirational film sponsored by Johnnie Walker” by director Joseph Kahn — as opposed to a strict commercial — the spot follows a distant, slightly glazed-looking Lee spouting platitudes about dragons and water and walking, all in service of selling something his living self didn’t support in the first place.

Granted, Kahn did bring Lee’s daughter Shannon on board to advise the project (to ensure “accuracy”), and okay, he did release that disclaimer that the spot “isn’t about drinking, nor does Bruce Lee ever pitch, hold, talk about it [alcohol].” But you still can’t help but wish all the effort to bring the Enter the Dragon star back to life were spent somewhere a little less lushy. Get on it, Gatorade.

Check out the video for yourself below:

H/T + Picthx Grub Street