Jack In the Box Celebrates 75 Years By Re-Releasing Its Cult-Favorite Menu Items

Jack in the Box turning 75 isn’t just a birthday. It’s a reminder that this brand has survived by being loud, irreverent, unapologetic, and weirdly self-aware longer than most fast food chains have existed.

Instead of treating the anniversary like a museum exhibit, Jack is using it as permission to go back into its own vault and remix the hits. The result is a year-long rollout that blends nostalgia, internet-era collabs, and menu swings that feel very on-brand: familiar, slightly unhinged, and engineered for people who remember when fast food didn’t try to be polite.

At the center of it all are throwback menu items making their return. The Chicken Supreme is already back, with the Hot Mess Burger landing in February, Frings later this year, and Smashed Jack Sliders following after. Jack officials say social listening helped decide what deserved a comeback, which tracks. These aren’t random deep cuts. They’re the items fans still talk about unprompted. That said, I’d like my yearly request to bring back the Egg Nog Shake live here. Please Jack, and thanks.

But this isn’t just a nostalgia tour. Jack is pairing the throwbacks with newer bets, like nationwide Protein Bowls and Wraps after their Las Vegas test run, and a full matcha platform rolling out with Valentine’s Heart Straws that conveniently carry the brand from February into St. Patrick’s Day.

The anniversary celebration stretches beyond food, too. Jack is resurfacing classic ads throughout the year, leaning into decades of pop-culture mash that helped define the brand’s voice. Limited-edition packaging, Jack Pack deals, collectibles, and merch drops are all part of the plan, including a multi-drop collaboration with legendary streetwear brand The Hundreds, bringing two SoCal originals together across four releases in 2026.

Then there’s the stuff that only Jack would bring back. Antenna balls. Bag charms called Jibbis. A Surprise Cup giveaway where you might win cash or just walk away with a pin and a deal. None of it is subtle. That’s the point.

Jack in the Box doesn’t seem interested in becoming sleek or minimal for its 75th. Instead, it’s doubling down on what’s kept it relevant this long: embracing its own lore, rewarding fans who stuck around, and proving that nostalgia works best when it’s allowed to turn up the volume.