Last week, the world was curious why IHOP suddenly decide to rebrand themselves as IHOB.
The International House of Pancakes has been around since 1958, best known for slingin' short stacks and serving sausage links that leave Denny's sweating.
While some naturally assumed the "B" will stand for breakfast, IHOP announced this morning that it's something a little different from what most were expecting. In a tweet, the American breakfast chain revealed that they will begin focusing on their burgers — specifically, a new burger lineup.
Needless to say, fans of the original name were ready to roast.
why am I angry that IHOP changed their name to IHOB when I've literally eaten there twice in my life— Gabby Frost (@gabby_frost) June 11, 2018
Everyone has been focused on the “pancakes” and/or “burgers” part but what I want to know is what made IHOP “international”?— Joel D. Anderson (@byjoelanderson) June 11, 2018
IHOb is the guy who gets a face tattoo of the girl’s name after 1 date— christine teigen (@chrissyteigen) June 11, 2018
Thankfully, the name change is definitely not permanent.
IHOP president Danrren Relelez told CNNMoney that the change was to convey that the brand wants to begin taking burgers as seriously as pancakes, but they'll still remain IHOP.
In the meantime, IHOB's new burger lineup includes the Big Brunch, Cowboy BBQ, Jalapeño Kick, Mushroom & Swiss, The Classic, The Classic with Bacon, and the Mega Monster.
Despite the overall backlash, I have to commend IHOP for shooting their shot with this, though temporary, name change. They have to know they would have gotten flack for it right?